With healthcare options increasing daily, it’s important for healthcare providers to explore new and innovative ways to communicate with future patients.
In this blog we explore three reasons why providers should use professionally produced video to grow their practice.
Every physician and healthcare provider knows that bedside manner plays an important role in patient retention. Now, through the use of video, physicians can use good bedside manner to not only retain existing patients, but also attract new patients.
Effective video takes more
than just propping up your iPhone and pressing record. It might be counterintuitive, but appearing natural and relaxed in front of a camera takes a lot of thought, planning, and yes, scripting.
Professionally shot video communicates qualities that are important to patients in a way no other form of content marketing can.
According the American Society of Plastic Surgeons, cosmetic surgeries rose to nearly 16 million procedures in 2015. The Society for Assisted Reproductive Technology also reports that the number of patients receiving fertility treatment has also increased.
Patients seeking elective procedures and treatment have a growing number of options. They can seek treatment in their own community, or even find providers in foreign countries. As a result healthcare providers exist in a more competitive market than ever before.
However, the need to adopt innovative marketing techniques is not just limited to the elective treatment segment of healthcare. Every significant major healthcare reform has been designed to make patients become active healthcare consumers. As a result patients now have more ability to choose providers than ever before.
Even general practices need to be more creative in order to reach prospective patients—and would gain a competitive edge by incorporating video into their content marketing effort.
The media still talks about millennials as though they were all 19-year old skateboarders. However, most definitions of millennials include people born in 1981 or later. That means a large portion of millennials are in their late-20’s and early 30’s.
That is an age when people start having major healthcare expenses, particularly expenses related to childbirth and pediatric care. According to the 2015 State of the Connected Patient, a report conducted by Salesforce, 74% of millennials expect to interact with their healthcare provider via the web or a mobile device.
While Salesforce did not collect data on healthcare marketing to millennials, it’s safe to assume that many millennials will log on to their computer or (more likely) research potential providers on their mobile device—where they will expect to find video content from a provider.
Everything about healthcare is changing, rapidly, including how you engage with potential patients.
High-quality, professionally shot video has the capability to take a physician from being a search engine result orname on a list of providers to being seen by potential patients as the compassionate, caring healthcare provider you are.
Take the next step.
Partner with miano.tv to create high quality video and show your patients why your practice is the right choice!
Dustin McKissen is the CEO and founder of McKissen + Company. Dustin writes a weekly column for Inc.com and is one of the most read and engaged writers on LinkedIn. He is LinkedIn’s Top Voice on Management & Corporate Culture.
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