On Location with miano.tv in St. Louis

Director Bob Miano and DP Bill Thomas on location.

miano.tv is currently finishing post-production on two national spots produced for a toy retailer. We were involved in all aspects of production; from scripting and talent selection, to shooting and editing.  The spots were filmed afterhours in a retail store with local “tween” actors. The kids were great! They were attentive and took direction well, despite the late hour.

Dave Topping and Bob Miano discuss lighting.

Director of Photography Bill Thomas and Gaffers Dave Topping and Mike Haller worked to create a very natural lighting that both showcased the products and flattered the talent. Bill kept the camerawork intentionally simple – taking the more cinematic approach of allowing action to playout within the shots. Using HDDSLR Digital Cinema allowed for quick set-ups and shooting under more natural light levels. This meant we were able to pick-up more shots than were originally storyboarded while staying in budget. Editing is being completed at Antidote Media Solutions by Rob Fouch, with product animation created by Casper McElewee.

Director of Photography Bill Thomas composes a shot.

Look for the spots to air in select markets starting late June. Nationwide air dates are still to be determined.

We are always looking to build new relationships with clients.  If your company needs anything from web, meeting, and product videos to television commercials or a company documentary, contact miano.tv for a free consultation with our creative team.  Regardless of the size of your needs and your budget, we’d appreciate the opportunity to help you with your communication needs.