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Nanodocumentary Production

A “nano” or mini-documentary is just what the name implies. It’s a short documentary-style video that can be used on your company website, in social media, and as part of an email marketing campaign. Typically nano-documentaries last just a couple of minutes and mimic the sort of cinematic storytelling you might see in your local multiplex movie theater.

Instead of the typical announcer preaching to your audience, nano-documentaries tell your story from the view point – and through the words – of your employees. Nano-documentaries are unscripted, cinematic, and focused on the individual, not just the company. You can choose to produce a single nano-documentary or a series. One might feature someone in customer service telling the story of why customers are so important to him or her. Another might follow someone from your research department relating how technology touches their life at work and at home.

The documentaries we’ve created have been seen by audiences nation-wide that have been targeted and engaged in the message that we have conveyed in each of our documentaries. We are an award-winning team that would help you with your message.

Why a Nano-Documentary?

We live in a web-based world… A world of social media and viral videos. The average adult will spend an average of 5 hours, 31 minutes watching video each day this year. 91% of that will be viewed on mobile devices, so people on the move or looking for shorter videos.* Nano-documentaries are the perfect solution to our new web-centric society. Most significantly, nano-documentaries allow you to communicate on a personal level. We all know that people like to do business with other people, not big nameless corporations. Nano-documentaries are successful because they capitalize on that fact.

 

 

*Source: eMarketer April 2015